Badu

THE BRAND:

 

 

 

 

 

Badu are positioned as one of the most famous Bulgarian online malls with wide variety of merchandise, mostly fashion items and accessories. Affordable prices, careful selection of products and attention to the customers’ needs are the fundamental pillars of this business.

 

 

 

THE CHALLENGES:

 

 

 

 

 

The client needed to expand and overtake bigger portion of the online market in Bulgaria. This is hard to do without worsening the Return on investment since the country is not so big. The fact that this business sector has heavy competition is another factor that made Badu reach out to us.

 

 

 

 

OUR APPROACH:

 

 

▶   REthink REtargeting in order to maker it twice more profitable

▶   Rely on custom management by expert rather that AI optimization

▶   Niche Search Network targeting and quality traffic filtering

▶   Long term Display Network strategies that scale easily 

 

 

THE RESULTS:

 

 

▶    166% increased Revenue

▶    231% increased Conversions

▶   27% increase in Conversion Rate

▶   102% decrease in cost per Conversion